E in C Advanced: The Perfect Vitamin C & E Serum

E in C Advanced: The Perfect Vitamin C & E Serum

From skincare enthusiasts to professionals, the power of antioxidants, particularly Vitamin C, is praised far and wide. Although, that's only half the story. Vitamin E is an overlooked skincare hero and we're about to explain exactly why.

What are Antioxidants?

First, let’s understand the basics. Antioxidants combat free radicals which are responsible for premature aging, fine lines, and other skin issues. The sun, pollution, and other environmental factors attack our skin with these free radicals daily. Hence, a strong antioxidant defense is non-negotiable for radiant, youthful skin.

The Magic of Vitamin C

Vitamin C, especially in its pure form, L-ascorbic acid, has reigned supreme as the antioxidant of choice. Its benefits are very well-researched and at this point in time, seems like old news. However, if you're new to the skincare game, here's a refresher. Vitamin C in its most potent form, L-ascorbic acid has been clinically proven to:

  • Brighten the skin
  • Reduce signs of aging
  • Combat pigmentation
  • Protect against harmful UV ray damage
  • Neutralize free radicals

However, as potent as Vitamin C is, it comes with challenges. The molecule is unstable, meaning it can degrade rapidly when exposed to light and air. The solution? Ensuring it meets specific criteria:

  1. Must be in its pure form: L-ascorbic acid
  2. Maintain a concentration of up to 20%
  3. Possess a pH below 3.5

Many skincare brands use Vitamin C derivatives because they're more stable, but there's a catch. The skin needs to convert these derivatives into L-ascorbic acid first, making them less effective.

Vitamin E: The Hero You Didn't Know You Needed

While Vitamin C is water-soluble, Vitamin E (alpha-tocopherol) is fat-soluble. Vitamin E is a super antioxidant that shields our skin from harmful free radicals, much like Vitamin C. It is usually used cosmetics for moisturizing the skin but the benefits far exceed just skin nourishment and moisturizer. However, its potential often remains overlooked, overshadowed by the Vitamin C hype.

When it comes to formulations, combining Vitamin C and E is like trying to mix oil with water, especially as the concentration of each increases. Despite the challenge, the magic happens when you do succeed in combining them, particularly in high concentrations. A combination of 15% Vitamin C and 1% Vitamin E increases the antioxidant activity by 4x and improves the formula stability. The question that remains unanswered is, what happens when the concentration of Vitamin E is increased to 5%?

E in C Advanced: The Game-Changer

Dr. Eddie Omar, CEO of Phyto-C Skin Care recognized the potential of this powerful duo and embarked on a research journey. The outcome? A formula with 5% Vitamin E is up to 20% more effective at shielding against harmful UV rays compared to one with only 1% Vitamin E. And its potency is 80% more than a formula without any Vitamin E.

E in C Advanced - a revolutionary serum formulated with 20% Vitamin C and 5% Vitamin E.

The benefits of this potent combination include:

  • Diminish wrinkles
  • Reduce hyperpigmentation
  • Reduce acne blemishes
  • Soothe inflammation
  • Revitalize dry, dull skin

Not All Vitamin E's are the Same:

However, not all forms of Vitamin E serve the same purpose. In its most unadulterated form, alpha-tocopherol, Vitamin E dives deep, neutralizing damage and strengthening our skin's natural protective barrier. Though some brands might be tempted to use Vitamin E derivatives for their stability, this method isn't optimal. The skin has to first transform the derivative into alpha-tocopherol, diluting its overall benefits. Research has shown double the amount of a vitamin E derivative to be as effective as natural alpha-tocopherol.

E in C Advanced skips this unnecessary step. By using alpha-tocopherol, it ensures your skin directly receives the Vitamin E. When paired with 20% Vitamin C, this serum becomes an unparalleled defense mechanism against external skin stressors.

Why Choose E in C Advanced?

E in C Advanced is a groundbreaking formulation that comprehensively caters to the dual nature of our skin. The skin is made up of both aqueous (water-based) and lipid (oil-based) components. Traditional skincare products often target just one of these aspects, leaving the other unaddressed and potentially unbalanced. E in C Advanced, however, is meticulously crafted to nurture both these components. The Vitamin C, being water-soluble, caters to the aqueous phase, addressing concerns like fine lines, wrinkles, uneven skin tone, and pigmentation. On the other hand, Vitamin E, being fat-soluble, targets the lipid phase, shielding the skin from harmful free radicals, and reinforcing its natural barrier.

By addressing these skin components, E in C Advanced offers improved antioxidant protection, strengthened barrier defense, and advanced skin nourishment resulting in youthful, radiant, and resilient skin.

C the Difference!